Train 'n Gain | Online verkooptraining since 2012

The 3 things to bear in mind when using LinkedIn

You certainly have noticed the polarisation that takes place on LinkedIn. 
That became very clear because of the racism discussions and how the various governments deal with the COVID-19 crisis.

In these discussions there are three categories of people:

  1. the ones that think this is all nonsense,
  2. the ones that have no opinion or don’t care too much,
  3. the ones that take it very seriously. 

I see posts on LinkedIn and then I wonder: do these people realise that their customers, business partners, suppliers and employees read this as well? People that might be from an opposing group?

There’s nothing wrong with having an opinion. There’s even nothing wrong with having a very strong opinion. But there’s no need to shout it from the rooftops.

From a commercial point of view, it is not convenient if you express your opinion about these sensitive subjects on LinkedIn, because there will be people that have an opposite opinion. And if they happen to be customers or prospects, this is not going to help you.

I see posts from people who seem to have a full-time job in expressing their opinion about these issues.

That’s a good reason to summarise the top-3 of do’s and don’ts and prevent common mistakes on LinkedIn:

1. Avoid these subjects

You’d better avoid these subjects:

  • religion,
  • sex,
  • politics,
  • jokes
Personally I like riddles, jokes and cartoons. But not on LinkedIn…
Let’s not degrade this awesome platform with nonsense posts, but use it the way it should be used: business networking and adding value by sharing interesting content and knowledge.
Nothing keeps you from expressing your opinion on Facebook or Instagram. As long as you keep your business  and private networks separated.

2. Mind your language

The language of LinkedIn is English. And for the majority of LinkedIn members, English is not their native language.

That doesn’t mean that you don’t have to pay attention to the correctness of your posts.
There are numerous sites on the internet where you can lookup English phrases and words. 
Your posts will be taken more seriously when you do your best to write correct English.
I can advise Grammarly, a free of charge tool that auto-corrects your English,

 3. Are you really always wearing those cool sunglasses?

Look critically at your profile picture. Well, assuming you have one… because the standard grey avatar is not an invitation to click on your profile.

Make sure that this picture meets the following requirements:

  • it should be sharp,
  • preferably have a neutral background, or with a background that tells a story about you. But it shouldn’t draw the attention away,
  • make sure that your face and shoulders are visible,
  • don’t draw attention with these cool sunglasses, hat, shower cap or cigar. Just act normal,
  • and the most important advice: smile!

Want to get the most out of LinkedIn? Check out the events calendar for training webinars about this subject.

Paul Smulders

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Train 'n Gain | Online verkooptraining since 2012

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Train 'n Gain | Online verkooptraining since 2012

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