Train 'n Gain online verkooptraining since 2012
Paul Smulders pic
salespeople trained
Webinar trainings delivered
Years of training experience

My name is Paul Smulders. After having been in B2B sales for more than 20 years, I started my trainer career in 2002 in a franchise organisation.

Quickly after I started, my customers entrusted me to train their best people in sales and people management skills in Asia, the USA, South America and Europe.

In 2012 I founded Train ’n Gain, together with Lex van Sonderen.

Immediately after the start, we began to produce videos that depict all kinds of realistic sales- and leadership scenarios. Meanwhile, the portfolio consists of more than 700 videos in Dutch, English and German. We used those in our e-learning system, that we developed ourselves. 
From 2015 on, we focused on a native micro-learning app, that allows our customers to train themselves on their smartphones.
In 2017, the first interactive sales training webinars were delivered. In combination with the training app, this makes a unique online sales training programme. And of course, it is also a great follow-up instrument for classroom-style training courses.

In 2018 I became 100% owner of Train ’n Gain. My passion is still to help people to become better at sales or leadership. Since 2002 I have trained more than 10.000 salespeople in classroom-style training and I have delivered more than 100 training webinars to people from more than 20 countries.

Because of the Corona crisis, online learning went in overdrive in 2020. Meanwhile, I deliver online sales training just like classroom-style training: with confronting role-plays, motivating group dynamics and a customised training programme.


Yes, send me tips, advice and information every now and then

Train 'n Gain | Online verkooptraining since 2012

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Train 'n Gain | Online verkooptraining since 2012

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