Paul Smulders, Directeur | Eigenaar Van Train 'n Gain

5000

salespeople trained

Webinar trainings delivered

Years of training experience

My name is Paul Smulders. After having been in B2B sales for more than 20 years, I started my trainer career in 2002 in a franchise organisation.

Quickly after I started, my customers entrusted me to train their best people in sales and people management skills in Asia, the USA, South America and Europe.

In 2012 I founded Train ’n Gain, together with Lex van Sonderen.

Immediately after the start, we began to produce videos that depict all kinds of realistic sales- and leadership scenarios. Meanwhile, the portfolio consists of more than 700 videos in Dutch, English and German. We used those in our e-learning system, that we developed ourselves.
From 2015 on, we focused on a native micro-learning app, that allows our customers to train themselves on their smartphones.
In 2017, the first interactive sales training webinars were delivered. In combination with the training app, this makes a unique online sales training programme. And of course, it is also a great follow-up instrument for classroom-style training courses.

In 2018 I became 100% owner of Train ’n Gain. My passion is still to help people to become better at sales or leadership. Since 2002 I have trained more than 10.000 salespeople in classroom-style training and I have delivered more than 100 training webinars to people from more than 20 countries.

Because of the Corona crisis, online learning went in overdrive in 2020. Meanwhile, I deliver online sales training just like classroom-style training: with confronting role-plays, motivating group dynamics and a customised training programme.

“I started in sales with little experience. But your training and the intensive role-plays proved to be very effective. 30% more revenue after your training in the first year, and another 30% in the year after!"

"At Liebherr Maritime we participated in the webinars every month and took on the sales challenges on our iPhones.
The feedback from the trainer and other participants clearly added a lot of value to this product."

"Our salespeople were trained every month and yet, it didn't require a lot of time. The webinar trainings are very interactive and anchor the learning matter. With the app, our salespeople compete to be ranked highest in the leaderboard. This is a cool and refreshing concept!"

"We have done a tailor-made training with two groups. This was tailored to the specific requirements of the company.
Afterwards, everyone used the app to anchor the subject matter. The users were very enthusiastic about this. I also noticed that the learning material lingers much better if you spend a few minutes on a daily basis."

"Train 'n Gain has a refreshing, very effective and pragmatic approach. As a result, techniques and concepts can be applied immediately!"

"It is wonderful to see how the interactivity and dynamics of a classroom-style training also comes back in a live webinar training"

"A big hand for Paul, for his very professional sales training courses. And in addition to that, his excellent approach to all participants, complemented by his motivating sense of humour."

"Our sales people in Kenya use the micro-learning app to polish their sales skills every day. They take on the sales challenge every week and they love it!"

"Paul is one-of-a-kind. Extremely experienced in training people and encouraging them to perform better. Super sales driven, but never overbearing. And always able to fine-tune, also very experienced salespeople."

"Paul is a super enthusiastic trainer, that can create a great and informal atmosphere. He is especially a master in playing a difficult conversation partners in the many role-plays of his training."

“I personally enjoyed the two-day training and am sure that our people will learn a lot of skills during the webinars and using the app to interact better with customers.
Our doubts whether this training would clash with the different Asian cultures proved completely unfounded."

"Just wanted to let you know that your webinar was one of the best I have seen!
Very much to the point, very practical and useful with the interactive polls. Well prepared and delivered. Thank you for sharing you knowledge and experience!"

Paul Smulders' sales training courses are clear, structured and based on practical experience. In classroom-style there is a good balance between theory and practice. In one-on-one coaching sessions contemplative, critical and guiding. Therefore immediately applicable and recommendable!

Amex

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