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Classroom-style open training: Convincing (Dutch)

11 September 2020 @ 1:00 pm - 5:00 pm CEST

Classroom 150x150

In this classroom-style open training, you will learn how to present your solution to the customer in a very structured way. You will understand how to translate features into advantages that are in line with the customer’s buying motive and communication style. Applying the principles of persuasion from Cialdini, results in a very effective convincing technique. You will be able to let the customer repeatedly say “yes”.


  • Understand the 6 persuasion principles of Dr. Cialdini
    • Reciprocity
    • Scarcity
    • Authority
    • Consistency
    • Sympathy
    • Social proof
  • Learn how to use the RIGHT convincing technique with your own product features

Salespeople from various companies participate in this open classroom training. By doing so, company blindness is prevented. Sparring with peers is considered a very valuable aspect of these training courses. At the end of this interactive training, you’ll get related exercises, videos and theory in the training app and can start practising immediately!  This will help you to better retain the techniques and concepts and apply them automatically in real-life situations. 
Of course, you also participate in the monthly sales challenge. You are completely free to provide the best solution for a realistic sales situation and every month we choose a winner.

This open training in classroom-style is followed-up by the online training programme of Train ’n Gain.

The open classroom training currently runs in Dutch only in the Netherlands.

Note: the stated time is Central European (Summer) Time (CEST).


11 September 2020
1:00 pm - 5:00 pm CEST
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Perron 3, Rosmalen
Hoff van Hollantlaan 1
Rosmalen, 5243 SR Nederland


Train ’n Gain | Paul Smulders



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Train 'n Gain | Online verkooptraining since 2012

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Train 'n Gain | Online verkooptraining since 2012

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