Classroom-style open training: Acquisition (Dutch)
4 December 2020 @ 1:00 pm - 5:00 pm CET
In this classroom-style open training, we discuss how to approach potential customers. Most salespeople find it difficult to make new contacts and are afraid of rejection. Nevertheless, it is important to fill the pipeline with new prospects. Years ago, mailings and cold calls were the only instruments that we had for acquisition. Nowadays, social media play an important role in approaching new customers. This training covers all important aspects of the acquisition process.
Among others, we will discuss the following topics:
What is the difference between warm and cold acquisition?
How can you use LinkedIn to make new contacts?
What are customer personas and how do you use them?
What are requirements for successful cold calls?
How do you make an appointment with a potential customer by telephone, and how do you deal with the inevitable resistance?
How do you develop a successful pitch?
How do you open a sales conversation?
Salespeople from various companies participate in this open classroom training. By doing so, company blindness is prevented. Sparring with peers is considered a very valuable aspect of these training courses. At the end of this interactive training, you’ll get related exercises, videos and theory in the training app and can start practising immediately! This will help you to better retain the techniques and concepts and apply them automatically in real-life situations. Of course, you also participate in the monthly sales challenge. You are completely free to provide the best solution for a realistic sales situation and every month we choose a winner.
This open training in classroom-style is followed-up by the online training programme of Train ’n Gain.
The open classroom training currently runs in Dutch only in the Netherlands.
Note: the stated time is Central European (Summer) Time (CEST).