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Classroom-style open training: Determine and sell the added value (Dutch)

7 May 2021 @ 1:00 pm - 5:00 pm CEST

Classroom 150x150

Sometimes you do not understand why your customer hesitates to buy your product or service. After all, he is going to make or save a lot of money if he chooses your product or service, because the financial benefits are higher than the costs. In other words: there is a positive Return On Investment (ROI).
Apparently, you have not (yet) been able to convince the customer of the added value of your product. In this classroom-style open training, you are going to learn how you can do that.
We will discuss the following topics:

  • What advantages does your product or service offer and what is the added value?
  • How can you calculate and demonstrate this added value and show it against the investment?
  • How can you highlight the added value in a conversation with a client and convince him or her?

Salespeople from various companies participate in this open classroom training. By doing so, company blindness is prevented. Sparring with peers is considered a very valuable aspect of these training courses. At the end of this interactive training, you’ll get related exercises, videos and theory in the training app and can start practising immediately!  This will help you to better retain the techniques and concepts and apply them automatically in real-life situations. 
Of course, you also participate in the monthly sales challenge. You are completely free to provide the best solution for a realistic sales situation and every month we choose a winner.

This open training in classroom-style is followed-up by the online training programme of Train ’n Gain.

The open classroom training currently runs in Dutch only in the Netherlands.

Note: the stated time is Central European (Summer) Time (CEST).


Stichting Bouwhuis
Zilverstraat 69
Zoetermeer, Zuid-Holland 2718 RP
079 325 2252


Train ’n Gain | Paul Smulders


Selling the added value