Convincing on the basis of Cialdini's principles
After having discovered the needs and requirements of your customer, it is time to present your product or service in a proper way. You need a good structure to be able to do this.
What will you learn in this training about convincing and persuasion?
In this training, we will zoom in on the part of the sales conversation where you will present the aspects and benefits of your product or service.
The following aspects will be discussed:
- What are the six persuasion principles of Prof. Cialdini and how can you apply those in your sales conversation?
- What is the RIGHT technique and how can you use this to convert product features into benefits?
- You will get tons of practical tips to be more persuasive in presenting your solutions to the customer.