Setting and presenting the price and defending the price
The price is a loaded topic. Salespeople that need to present the price, often feel insecure. And there is no need for that! At least, when you know how- and when to present it.
What will you learn in this training about setting the price, presenting the price and defending the price?
We are going to discuss:
- Prijs perception, product life cycle and pricing strategies,
- When and how should you present the price in sales conversations?
- Understand the 8 price presentation techniques and know when to use which one in real situations,
- How to prevent that you have to make price concessions. And if you really have to, what are the most important negotiation principles that you have to apply?
After joining this training, you will be able to present the price in a self-assured manner.