You may have noticed it in many LinkedIn posts: words with a hashtag (#) in front of them.
Sometimes you see posts from people that have no clue what they are for. Because they put a space or other non-allowed character in the hashtag, such as a hyphen (-), which disrupts its function. Or, believe it or not, they make typos in their own company name. Isn’t that funny?
What are these hashtags for?
Consider a hashtag as a label that you attach to your post. As soon as your post is published with this hashtag in it, it can be found by people who are interested in this hashtag. Because people can subscribe to hashtags (more about this in a moment).
You can search and find relevant posts. You can try it by typing, for instance, #trainngain in the search bar of LinkedIn. And then all the posts that contain this tag will be shown.
At the top of this page, you will see the hashtag, plus the number of people that follow this hashtag. Click on ‘Follow’ and then you become a follower of that tag.
This means that new posts with this tag will appear in your timeline, even when these posts come from people outside of your network. This is a great way to stay informed of topics that are relevant to you.
If you want to know which hashtags you are subscribed to, click ‘Home’ in the LinkedIn top bar. Then go to the bottom of the left navigation column. Look for ‘followed hashtags’. By clicking on a hashtag you can subscribe or unsubscribe.
When clicked, you see the number of followers. If you click the 3 dots on the right of the hashtag, and then ‘Discover new hashtags’, you may find other interesting subjects.
Enlarge your reach
Of course, this also works the other way round. By adding hashtags to your post, people that follow this hashtag will see your post in their timeline. This enlarges your reach because also people outside of your network will see your posts.
A hashtag can only contain letters, numbers and underscores (_). Don’t add too many hashtags to your post (4-6 would be perfect). And make sure that you use some that are very popular (high reach). You can also add a few that you have created yourself (what I did with #trainngain and #greatesttraining).
Of course, you hope that people will start following your hashtag so that they will see it in their timeline when you post something new, and you will reach the people that are really interested.
Go here to read more about using emojis in your texts!